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Breathing Masks, C’est Chic.

It became a fundamental before it was ever an accessory. And it will be to the young of this generation what the cell phone is to the last; or what the belt, wallet, or purse is to all the rest of us: the breathing mask will appear “to have always been here.”

This ad recently started showing up on our mobiles. 100% Cotton Comfort. We know we need one, advertisers now tell us which kind we need.

Who would have thought that the accessory that will save fashion* would be a garment designed to desexualize – and create interpersonal barriers between us?


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