Champagne La Maison Penet

Alexandre grew up in the village of Verzy, a Grand Cru village in the part of Champagne known as the La Montagne de Reims, where he learned about champagne from his grandfather and father, but after qualifying as an engineer Alexandre left Champagne to work overseas in Brazil and in Africa for a number of years in industries that have nothing to do with wine-making. It was during this time he also gained an MBA from the University of Chicago Business School.

The core range of La Maison Penet bears the brand name Penet-Chardonnet. These champagnes are destined for real champagne connoisseurs who are looking for a unique style. They are available in limited quantities only and are almost hand-crafted: each bottle is individually numbered and also carries a QR code which links back to the web site. In fact Alexandre was the first wine maker anywhere in the world to use QR codes on the bottles.

There is also sister brand called Alexandre Penet made in the same mould, available in larger quantities and which provides the perfect introduction to low dosage champagnes for those less familiar with this vibrant, fresh style.

Apart from offering the chance to taste some superb wines, a visit to La Maison Penet, (by appointment) and to the family home is doubly delightful if you are lucky enough to meet Alexandre’s lovely wife Martine and their two daughters Corinne and Candice.

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Author: Jiles Halling is an Englishman and long-time resident in Champagne. You can find out more on

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