A Press Pass Can Make a King or Queen of an Independent Journalist – But is it Fair?

Today, an association like TravelWritersNetwork.com issues professional credit card-style press passes to journalists and bloggers, which allows them to move like royalty in society, arranging interviews with celebrities, receiving discounts on hotel stays and trips, as well as free dinners and a whole range of star-quality benefits.  But many old journalism institutions oppose these associations, […]

Mattel Takes a Thomas the Tank Engine Line Straight to Shoppers

market_1


For Fisher-Price, the direct-to-consumer model was a natural fit for the Thomas & Friends brand. “Kids that collect Thomas are more passionate about the story line and the characters,” said Geoff Walker, executive vice president for global brands at Fisher-Price.
Read Full News

Source StreamingBusinessNews.