Braided Beauty: Get Your Textured Braid To Last All Day

September 27th, 2011
via BeautyHigh.com.

Braids can turn an everyday style into a covetable ‘do in just a few minutes, as long as you know how to achieve your look. Whether you want a fishtail braid or a few smaller, face-framing side braids you can convey an edgy or boho chic style for any occasion. For our Bohemian Beauté editorial, the whimsical clothing makes model Matta look as if she’s ready to take on a weekend music festival, with multiple braid options to match.

Hairstylist Sean Gallagher of Ric Pipino salon suggests trying the style on dirty hair, or even better hair that is “dirty with product.” He likes to prep the hair with a good amount of product before beginning the braid for a long-lasting hold. Try a thickening spray or surf spray to give your hair some texture before you begin your braid, so your hair isn’t slick with natural oil yet has a sticky texture from product. Gallagher suggests using Wella’s Ocean Spritz Beach Spray for some added roughness. – Rachel Adler

Photographer: Joseph D’Arco, StyleCaster
Stylists: Emily Finkbinder and Dee GrossmannStyleCaster
Model: Matta Matthiasdottir, Women Direct
Makeup: Angie Parker, Ray Brown Represents
Hair: Sean Gallagher, Pipino Salons using Wella Professionals Products
Manicurist: Kim Chiu,  Mark Edward Inc.

 

 

D&G dress, price available upon request, at D&G; A Peace Treaty necklace, $130, at A Peace Treaty; Aurelie Bidermann bracelet, $1,380, at Opening Ceremony; Waxing Poetic charm, bracelet, and bangles $40, $100 & $63, at Waxing Poetic; Zoë Chicco pendant and chain, $850, at Zoë Chicco; Gara Danielle necklace, $600, at Gara Danielle; Giles & Brother earrings, $75, at Giles & Brother; Sisco + Berluti bracelets, $88 each, at Sisco + Berluti; Vanessa Mooney bracelet, $72, at Vanessa Mooney

 

 




Frizz Fighters: How To Get Sleek, Smooth, Frizz-Free Hair

September 5th, 2011
By Alix Turoff, The Beauty Bean

Spring has finally sprung which means that before long, our hair will be seemingly unmanageable with frizz. If you’re one of the few with naturally un-frizzy hair, you’re not only very, very lucky, but also a rare breed. So, for the rest of us, we compiled a list of summer hair lifesavers. Bring these frizz fighters with you to the beach, keep them in your desk at work or toss them in your purse when out on a date to avoid any hair emergencies.

To Treat… Finally, Organix Ever straight Brazilian Keratin Therapy- 30 day Smoothing Treatment ($14.99) gives us an alternative to pricey Brazilian straightening treatments that we can do at home! And we’re OBSESSED! With keratin protein to smooth and strengthen hair this DIY Keratin treatment gave us a silky texture for 30 days!

Just remember to use a sulfate-free shampoo and conditioner if you want the treatment to last! We’re liking L’Oreal’s EverPure Smooth Shampoo ($6.99) and Conditioner ($6.99)

Want to go pro? Here’s the 411 on professional frizz-fighters!

To Prep… Aveda’s Smooth Infusion Style Prep Smoother ($24) is a plant blend that protects hair against humidity, seals the surface of hair to protect it from heat styling and smells great all at the same time. Apply a bit before blow-drying to keep straightened hair smoother, longer. Just be careful not to use too much, a little goes a long way!

If you have (and embrace!) your curly or wavy hair and are looking for frizz-free style, not stick-straight locks, try Arrojo Frizz Control ($15). Work it into damp hair and watch as the Vitamin B5 smoothes, the jojoba oil gives a silky finish and the avocado oil reinvigorates dry locks.

Quinoa has been getting a lot of good press lately as a high protein, nutrient packed grain alternative. So when we heard that Aubrey Organics NuStyle Organic Hair Smoothing Serum ($21) is made with quinoa protein we obviously had to try it. We found that what quinoa does to our body, this serum did to our hair. It strengthened the cuticle and made our locks feel so much more healthy. It also serves as a heat protectant so apply it before you blow dry!

3 top-knot styles to keep your hair sleek all summer long!

To Style… Who knew a brush could make such a big difference in cutting down frizziness? The Cricket Static Free Thermal Brush 53 ($11.95) not only dramatically cut down on blow dry time but also totally eliminated frizz. Plus, the brush is really lightweight, making blow-drying less of a workout (for better or worse!).

For Shine… Andre Walker Q-Oil ($35) is made from Argan Oil which is extremely light and adds tons of shine to the hair. It’s easy to overdo it with hair oils but this comes out at just the right speed which helped us apply the perfect amount. We found this protect to be really good at correcting pre-existing damages. After applying, our locks were much more manageable and shiny!

How to find the right shampoo & conditioner for your hair!

For Oily Hair… If your hair tends to be greasy, frizz-fighters can seem like a no-go – unless you have Kevin.Murphy Easy.Rider Anti Frizz Crème ($19.99) which balances the oil secreted from the sebaceous gland and self corrects to regulate oil production for the perfect balance of frizz-fighting and oil-management. Similarly both dry and oily on your body? You can also use this on your skin to balance the water and oil in your skin too!

For Multi-Taskers… We love two-in one products which is why Bamboo Smooth Kendi Oil ($24) is one of our anti-frizz must haves. This oil works as a nourishing treatment as well as a color protector. Organic bamboo and organic kendi oil get rid of frizz and add shine to the hair. Plus, this Kendi Oil is environmentally friendly and free of parabens, gluten and phthalates. We find that some oils make our hair feel overly greasy but this one was just right!

Two in one products are exciting but 15 in 1?! Yes please! Black 15 in 1 Miracle Hair Treatment ($10) adds shine, softens and smoothes, detangles, prevents frizz and fly-aways, moisturizes, protects against humidity, repairs dry, damaged hair, protects against heat styling, enhances natural body, seals and protects hair color, protects from UV light, strengthens hair, adds volume and soothes dry scalp – and it does all this instantly. All you have to do is spray it on the roots of damp hair before heat styling. When you’re done styling, spritz some black on your hair to add shine and protect against humidity!

 

Courtesy of The Beauty Bean


The “Bubbles” Beauty Campaign

August 29th, 2011

"Bubbles" by Sir John Everett Millais

By Stefanie Payne

The Pears Soap empire of England has enticed consumers with original marketing campaigns from the very beginning.

In the beginning of the 17th century, Founder Andrew Pears developed the first soap of its kind—transparent with wild foaming viscosity not found in competitor brands. He continued to revolutionize the product, tweaking the formula and adding delicate scents of English garden flowers.  The constantly evolving company that originally sold skin-lightening powders, creams, and rouges to wealthy denizens of London, found their niche selling soap.  Earning great success with endorsements from the affluent people of Oxford—from celebrities such as Lillie Langtry, and from highly respected skincare experts—they set out on a quest to master enhanced publicity of their product, targeting not only the rich but the middle-class, whose buying power was continuing to increase.

The Pears Soap Company torch was passed down through generations of the Pears family… and with every handoff, their advertising campaigns became more clever, more original, always appealing to the masses.

Barratt Pears (grandson of the founder, Andrew) hit pay-dirt when he successfully convinced famed British artist, Sir John Everett Millais’ to relinquish exclusive rights to use his painting ‘Bubbles’ as an advertisement for Pears. Millais, the most prosperous and successful artist of England in the late 1800’s, had his reservations about a flagrant exploitation of his work—what we might now call “selling out.” But the finesse and sophistication of the Pears’ organization created a high-quality and artful campaign that Millais was proud of.  Ultimately the art world was hostile about his decision to cross-market his work and the debate over the scandalous use of a painting to market a common product continued on years after his death.

Barratt Pears claimed to have spent 30,000£ on the campaign… the campaign that would pay off in spades.  For after the printing of the first advertisement, millions of reproductions were created and sold—hung in homes around the world.  Pears’ “Bubble Campaign” and Millais’ “Bubbles” would go down in history as the one of the most recognizable ad campaigns of all time.

Pears still makes soap today.

 

 

 

 


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